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Digital marketing strategy : text and cases /

Urban, Glen L.

Digital marketing strategy : text and cases / Glen L. Urban - Upper Saddle River, N.J. : Pearson Prentice Hall, 2004 - xvii, 195 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0131831771 RM348.41

LCCN: 2003-048729

Subjects--Topical Terms:
Marketing--Management
Electronic commerce--Management
Internet marketing
Consumer behavior
Strategic planning

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