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Marketing * wise : an unconventional approach to strategic marketing for Asia /

Goh, Sunny T. H.

Marketing * wise : an unconventional approach to strategic marketing for Asia / Sunny T. H. Goh, Khoo Kheng-Hor - Petaling Jaya : Prentice-Hall, 2003 - xiv, 210 p. : ill. ; 21 cm.

ISBN: 9832639336 RM37.02

Subjects--Topical Terms:
Marketing--Management
Strategic planning

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Marketing * wise : an unconventional approach to strategic marketing for Asia /

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