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The Asian marketing casebook /

Capon, Noel

The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker - Singapore : Prentice Hall, 1999 - xxvi, 958 p. : ill., maps ; 24 cm.

Includes bibliographical references

ISBN: 0137955502 (U.S.) RM180.70

Subjects--Topical Terms:
Marketing--Asia--Case studies

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