Marketing management /
Winer, Russell S.
Marketing management / Russell S. Winer - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, 2004 - xxv, 481 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 435-451) and index
0131405470 RM469.01
Marketing--Management
Marketing management / Russell S. Winer - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, 2004 - xxv, 481 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 435-451) and index
0131405470 RM469.01
Marketing--Management