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Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 6th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2005. - xviii,621 p. : ill, ; 27 cm.

Includes bibliographical references and index.

ISBN: 0131404067 RM498.48 0131404067 Hadiah

Subjects--Topical Terms:
Consumer behavior.

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Consumer behavior : buying, having, and being /

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