Strategic marketing problems : cases and comments /
Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - 10th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2004 - viii, 696 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes
0131421840 RM498.48
2003-044004
Marketing--Decision making--Case studies
Marketing--Management--Case studies
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - 10th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2004 - viii, 696 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes
0131421840 RM498.48
2003-044004
Marketing--Decision making--Case studies
Marketing--Management--Case studies