The visible librarian : asserting your value with marketing and advocacy /
Siess, Judith A.
The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess - Chicago : American Library Association, 2003 - xvi, 154 p. ; 23 cm.
Includes bibliographical references (p. 123-146) and index
The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
0838908489 (alk. paper) RM224.92
Libraries--Public relations
Libraries--Marketing
Advertising--Libraries
Public services (Libraries)
The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess - Chicago : American Library Association, 2003 - xvi, 154 p. ; 23 cm.
Includes bibliographical references (p. 123-146) and index
The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
0838908489 (alk. paper) RM224.92
Libraries--Public relations
Libraries--Marketing
Advertising--Libraries
Public services (Libraries)