Harvard business review on the innovative enterprise

Harvard business review on the innovative enterprise - Boston : Harvard Business School Pub., 2003. - vii, 195 p. ; 21 cm. - The Harvard business review paperback series .

Includes index

Creativity under the gun / Teresa M. Amabile, Constance N. Hadley, and steven J. Kramer -- Tough-minded ways to get innovative / Andrall E. Pearson -- Breaking out of the innovation box / John D. Wolpert -- The sputtering R&D machine / Martha Craumer -- Inspiring innovation / Ellen Peebles -- The discipline of innovation / Peter F. Drucker -- Research that reinvents the corporation / John Seely Brown -- Creativity is not enough / Theodore Levitt.

159139130X (alk. paper) RM80.20


Technological innovations
Creative ability in business
Research, Industrial

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