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Marketing the e-business /

Harris, Lisa

Marketing the e-business / by Lisa Harris and Charles Dennis - London : Routledge, 2002 - xii, 355 p. : ill. ; 24 cm. - Routledge e-business series .

References : p. 336-344

ISBN: 0415256003 (hbk.) RM448.50 0415256011 (pbk.)

Subjects--Topical Terms:
Electronic commerce
Internet marketing

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