Maximising profits : the customer-centric approach /

Teo, Raymond

Maximising profits : the customer-centric approach / Raymond Teo, Sharon Fong - Singapore : Prentice Hall, 2003 - 157 p. : ill. ; 23 cm.

References : p. [151]

0130474851 RM25.00


Customer relations--Management
Customer services
Relationship marketing

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