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Sport promotion and sales management /

Irwin, Richard L., 1957-

Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy ; [foreword by Mike Veeck] - Champaign, IL : Human Kinetics, 2002 - xiii, 457 p. : ill. ; 29 cm.

Includes bibliographical references (p. 423-445) and index

ISBN: 0736003207 RM229.14

Subjects--Topical Terms:
Sports--Public relations
Sports--Marketing

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