Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably /
Friedman, Lawrence G.
Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably / Go to market strategy Lawrence G. Friedman - Oxford : Butterworth-Heinemann, 2002 - xii, 294 p. : ill. ; 24 cm.
Includes bibliographical references and index
0750674601 RM170.50
Marketing
Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably / Go to market strategy Lawrence G. Friedman - Oxford : Butterworth-Heinemann, 2002 - xii, 294 p. : ill. ; 24 cm.
Includes bibliographical references and index
0750674601 RM170.50
Marketing