Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /
Gummesson, Evert, 1936-
Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson - 2nd ed. - Oxford : Butterworth-Heinemann, 2002 - xiii,350 p. ; 24 cm.
Includes bibliographical references and index
0750654074 RM156.79
2002-074374
Relationship marketing
Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson - 2nd ed. - Oxford : Butterworth-Heinemann, 2002 - xiii,350 p. ; 24 cm.
Includes bibliographical references and index
0750654074 RM156.79
2002-074374
Relationship marketing