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Copywriting for the electronic media : a practical guide /

Meeske, Milan D.

Copywriting for the electronic media : a practical guide / Milan D. Meeske - 4th ed. - Belmont, CA : Wadsworth/Thomson learning, 2003 - xiv, 306 p. : ill. ; 28 cm.

Includes bibliographical references (p. [299]-300) and index

ISBN: 0534526608 RM289.24

LCCN: 2002-105856

Subjects--Topical Terms:
Advertising copy
Broadcast advertising

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Copywriting for the electronic media : a practical guide /

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