Customer relationship management : the bottom line to optimizing your ROI /
Anton, Jon
Customer relationship management : the bottom line to optimizing your ROI / Jon Anton, Natalie L. Petouhoff - Upper Saddle River, N.J. : Prentice Hall, 2002 - xviii, 254 p. : ill. ; 24 cm. - Management skills, NetEffect series . - Neteffect series. Management skills .
Includes bibliographical references (p. 246-249) and index
0130990698 (pbk.) RM136.68
2001-056579
Customer relations--Management--Statistical models
Customer relations--Management--Case studies
Customer relationship management : the bottom line to optimizing your ROI / Jon Anton, Natalie L. Petouhoff - Upper Saddle River, N.J. : Prentice Hall, 2002 - xviii, 254 p. : ill. ; 24 cm. - Management skills, NetEffect series . - Neteffect series. Management skills .
Includes bibliographical references (p. 246-249) and index
0130990698 (pbk.) RM136.68
2001-056579
Customer relations--Management--Statistical models
Customer relations--Management--Case studies