Causal models in marketing
Bagozzi, Richard P.
Causal models in marketing / Richard P. Bagozzi - New York John Wiley & Sons 1980 - xv, 303 p. : ill. ; 24 cm. - Theories in marketing series .
Includes indexes.
Bibliography: p. 276-293.
0471015164
79-011622
Marketing research
Marketing--Mathematical models
Causal models in marketing / Richard P. Bagozzi - New York John Wiley & Sons 1980 - xv, 303 p. : ill. ; 24 cm. - Theories in marketing series .
Includes indexes.
Bibliography: p. 276-293.
0471015164
79-011622
Marketing research
Marketing--Mathematical models