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Classic failures in product marketing : (marketing principles violations and how to avoid them) /

Hendon, Donald W.

Classic failures in product marketing : (marketing principles violations and how to avoid them) / Marketing principles violations and how to avoid them by Donald W. Hendon - Petaling Jaya, Selangor : Hardknocks Factory Sdn. Bhd. , 2001 - 378 p. : ill. ; 22 cm. - Dare to fail series .

Reprinted from the Quorum Books, published in the USA, 1989

ISBN: 9839323369 RM35.90

Subjects--Topical Terms:
Product management
Business failures--United States
Marketing--United States
New products--United States

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Classic failures in product marketing : (marketing principles violations and how to avoid them) /

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