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Marketing : best practices /

Marketing : best practices / K. Douglas Hoffman ... [et al.] - 2nd ed. - Mason, Ohio : Thomson/South-Western, 2003 - xxii, 647 p. : ill . ; 27 cm.

Includes bibliographical references and indexes

ISBN: 0030349990 RM494.26

LCCN: 2002-021786

Subjects--Topical Terms:
Marketing

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