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Marketing research : an applied approach /

Malhotra, Naresh K.

Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks - 2nd European ed. - Harlow : Pearson Education, 2003 - xxi, 784 p. : ill, ; 26 cm.

Includes bibliographical references and indexes

ISBN: 0273657445 (pbk.) RM213.02

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology

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Marketing research : an applied approach /

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