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Marketing management : a relationship approach /

Hollensen, Svend

Marketing management : a relationship approach / Svend Hollensen - Harlow, England : Person Education, 2003 - xxvi, 787 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0273643789 (pbk.) RM237.14

LCCN: 2002-070854

Subjects--Topical Terms:
Relationship marketing
Marketing--Management
Relationship marketing--Case studies

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