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The international dictionary of marketing : over 2,000 professional terms & techniques /

Yadin, Daniel L.

The international dictionary of marketing : over 2,000 professional terms & techniques / Daniel Yadin - London : Kogan Page, 2001 - v, 441 p. ; 24 cm.

ISBN: 0749435321 RM226.85

Subjects--Topical Terms:
Marketing--Dictionaries

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The international dictionary of marketing : over 2,000 professional terms & techniques /

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