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Management of electronic media /

Albarran, Alan B.

Management of electronic media / Alan B. Albarran - 2nd ed. - Belmont, CA : Wadsworth/Thomson Learning, 2002 - xx, 315 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0534561918 RM397.78

LCCN: 2001-026515

Subjects--Topical Terms:
Mass media--Management

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