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Business to business marketing : analysis & practice in a dynamic environment /

Vitale, Robert P.

Business to business marketing : analysis & practice in a dynamic environment / Robert P. Vitale, Joseph J. Giglierano - Mason, Ohio : South-Western/Thomas Learning, 2002 - xxiii, 534 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes

ISBN: 0324072961 RM462.10

Subjects--Topical Terms:
Industrial marketing

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Business to business marketing : analysis & practice in a dynamic environment /

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