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Marketing research : an applied orientation /

Marketing research : an applied orientation / Naresh K. Malhotra ... [et al.] - 2nd ed. - Frenchs Forest, NSW. : Pearson Education Australia, 2002 - xxiv, 824 p. : ill. ; 26 cm.

The Australian awards for excellence in educational publishing

ISBN: 0724810161 RM193.04

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology

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Marketing research : an applied orientation /

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