Business marketing management : a strategic view of industrial and organizational markets /
Hutt, Michael D.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh - 8th ed. - Mason, Ohio : Thomson/South-Western, 2004 - xxx, 714 p. : ill. ; 27 cm.
Previously published by Harcourt College Publishers, 2001
Includes bibliographical references and index
0324190433 RM486.22
2002-116678
Industrial marketing--Management--Case studies
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh - 8th ed. - Mason, Ohio : Thomson/South-Western, 2004 - xxx, 714 p. : ill. ; 27 cm.
Previously published by Harcourt College Publishers, 2001
Includes bibliographical references and index
0324190433 RM486.22
2002-116678
Industrial marketing--Management--Case studies