Strategic electronic marketing : managing e-business /
Kleindl, Brad Alan, 1955-
Strategic electronic marketing : managing e-business / Brad Alan Keindl. - 2nd ed. - Mason, Ohio : Thomson/South-Western, 2003. - xxi,428 p. ; 23 cm.
Includes bibliographical references and index.
032417893X (hbk.) RM309.34
2002-028766
Telemarketing.
Database marketing.
Strategic electronic marketing : managing e-business / Brad Alan Keindl. - 2nd ed. - Mason, Ohio : Thomson/South-Western, 2003. - xxi,428 p. ; 23 cm.
Includes bibliographical references and index.
032417893X (hbk.) RM309.34
2002-028766
Telemarketing.
Database marketing.
