Consumers /
Arnould, Eric J.
Consumers / Eric Arnould, Linda Price, George Zinkhan - 2nd ed. - Boston : McGraw-Hill/Irwin, 2004 - xxv, 845, [22] p. : col. ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0072537140 (alk. paper) RM462.30
2002-041065
Consumer behavior
Consumer behavior--United States
Consumers / Eric Arnould, Linda Price, George Zinkhan - 2nd ed. - Boston : McGraw-Hill/Irwin, 2004 - xxv, 845, [22] p. : col. ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0072537140 (alk. paper) RM462.30
2002-041065
Consumer behavior
Consumer behavior--United States