Marketing research : within a changing information environment /
Hair, Joseph F.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau - 2nd ed. - Boston : McGraw-Hill/Irwin, 2003 - xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Book is accompanied by one CD, entitled' Marketing research : within a changing information environment, SPSS data CD-ROM' bearing the same call number and available at Bahagian Koleksi Media
0072467576 (alk. paper) RM486.18
2002-018857
Marketing research
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau - 2nd ed. - Boston : McGraw-Hill/Irwin, 2003 - xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Book is accompanied by one CD, entitled' Marketing research : within a changing information environment, SPSS data CD-ROM' bearing the same call number and available at Bahagian Koleksi Media
0072467576 (alk. paper) RM486.18
2002-018857
Marketing research