Marketing management : knowledge and skills /
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 7th ed. - Boston, MA : McGraw-Hill/Irwin, 2004 - xix, 876 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
0072552174 RM427.13
Marketing--Management
Marketing--Management--Case studies
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 7th ed. - Boston, MA : McGraw-Hill/Irwin, 2004 - xix, 876 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
0072552174 RM427.13
Marketing--Management
Marketing--Management--Case studies