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Essentials of marketing research /

Proctor, Tony

Essentials of marketing research / Tony Proctor - 3rd ed. - Harlow, England : Pearson Education Limited, 2003 - xiv, 560 p. : ill. ; 25 cm.

Bibliography : p. [531]-547

ISBN: 0273674005 RM192.92

Subjects--Topical Terms:
Marketing research

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