Marketing research : online research applications /
Burns, Alvin C.
Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush - 4th ed. - Upper Saddle River, N. J. : Prentice Hall, 2003 - xxxi, 642 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
'SPSS student version 11.0 for Windows'--CD-ROM Book is accompanied by one CD, entitled'SPSS student version 11.0 for Windows' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 611-628) and index
0130351350 RM509.21
SPSS for Windows
Marketing research
Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush - 4th ed. - Upper Saddle River, N. J. : Prentice Hall, 2003 - xxxi, 642 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
'SPSS student version 11.0 for Windows'--CD-ROM Book is accompanied by one CD, entitled'SPSS student version 11.0 for Windows' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 611-628) and index
0130351350 RM509.21
SPSS for Windows
Marketing research