International marketing : an Asia-Pacific perspective /

Fletcher, Richard, 1940-

International marketing : an Asia-Pacific perspective / Richard Fletcher, Linden Brown - 2nd ed. - Frenchs Forest, NSW : Pearson Education Australia, 2002 - xxi, 682 p. : ill., maps ; 26 cm.

Includes bibliographical references and index

1740097289 (pbk.) RM170.21


Export marketing--Asia
Export marketing--Pacific Area
International business enterprises

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