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Strategic marketing : in the customer driven organization /

Bradley, Frank, 1942-

Strategic marketing : in the customer driven organization / Frank Bradley - Chicester, West Sussex, England : J. Wiley, 2003 - xv, 287 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0470849851 (pbk.) RM160.60

Subjects--Topical Terms:
Marketing--Management
Marketing

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