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Marketing communications : an integrated approach /

Smith, P. R.

Marketing communications : an integrated approach / P. R. Smith with Jonathan Taylor - 3rd ed. - London : Kogan Page, 2002 - vi, 640 p. : ill. ; 25 cm.

ISBN: 0749436697 RM184.64

Subjects--Topical Terms:
Communication in marketing

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Marketing communications : an integrated approach /

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