How to write sales letters that sell : learn the secrets of successful direct mail /
Bird, Drayton
How to write sales letters that sell : learn the secrets of successful direct mail / Drayton Bird - 2nd ed. - London : Kogan Page, 2002 - ix, 309 p. : ill. ; 24 cm.
Previous ed.: 1994 Includes index
0749438762 RM140.22
Advertising, Direct-mail
Sales letters
Business writing
How to write sales letters that sell : learn the secrets of successful direct mail / Drayton Bird - 2nd ed. - London : Kogan Page, 2002 - ix, 309 p. : ill. ; 24 cm.
Previous ed.: 1994 Includes index
0749438762 RM140.22
Advertising, Direct-mail
Sales letters
Business writing