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International marketing : strategy planning, market entry & implementation /

Bennett, Roger, 1948 Apr. 9-

International marketing : strategy planning, market entry & implementation / Roger Bennett & Jim Blythe - 3rd ed. - London : Kogan Page, 2002 - v, 362 p. : ill. ; 25 cm.

Includes bibliographical references (p. [352]-354) and index

ISBN: 0749438088 RM166.19

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Export marketing

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