Normal view MARC view ISBD view

Using qualitative research in advertising : strategies, techniques, and applications /

Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.] - London : Sage, 2002 - xi, 139 p. : ill. ; 24 cm.

Includes bibliographical references (p. 132-134) and index

ISBN: 0761925996 (hbk.) RM293.94

LCCN: 2002-000278

Subjects--Topical Terms:
Advertising--Research
Market research--Methodology
Qualitative research

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Using qualitative research in advertising : strategies, techniques, and applications /

Contact Us

Copyright ©The National University of Malaysia Library