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The new marketing : transforming the corporate future /

McDonald, Malcolm

The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson - Oxford : Butterworth Heinemann, 2002 - viii, 230 p. : ill. ; 25 cm.

ISBN: 0750653876 RM128.48

Subjects--Topical Terms:
Marketing

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The new marketing : transforming the corporate future /

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