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Relationship marketing : creating stakeholder value /

Christopher, Martin

Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne - Oxford : Butterworth Heinemann, 2002 - xvi, 242 p. : ill. ; 24 cm.

'Professional' - At head of cover title 'Based on the best-selling first edition of Relationship marketing' - At head of cover title

ISBN: 0750648392 RM132.21

Subjects--Topical Terms:
Relationship marketing
Customer relations
Stockholders--Marketing

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Relationship marketing : creating stakeholder value /

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