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The fundamentals and practice of marketing /

Wilmshurst, John.

The fundamentals and practice of marketing / John Wilmshurst, Adrian Mackay. - 4th ed. - Oxford : Butterworth-Heinemann, 2002. - viii,376 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 075065449X RM125.59

Subjects--Topical Terms:
Marketing.

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