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Cases in promotional strategy /

Engel, James F.

Cases in promotional strategy / James F. Engel, W. Eayne Talarzyk - Rev. ed. - Homewood, Ill. : Richard D. Irwin , 1984 - 282p. : ill. ; 23 cm. - The Irwin series in marketing .

ISBN: 0256031002

LCCN: 83-81767

Subjects--Topical Terms:
Marketing--Case studies
Advertising--Case studies

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