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Cases in marketing research /

Zikmund, William G.

Cases in marketing research / William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia - Chicago : Dryden Press, 1982 - 344 p. : ill. ; 24 cm.

ISBN: 0030576369

Subjects--Topical Terms:
Marketing research--Case studies--United States

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