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Cases in marketing management and strategy /

Blackwell, Roger D.

Cases in marketing management and strategy / Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk - Chicago : Dryden Press, 1985. - x, 555 p. : ill. ; 24 cm.

LCCN: 84-010203

Subjects--Topical Terms:
Marketing--Management--Case studies

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