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Cases in marketing management and strategy : an Asia-Pacific perspective /

Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch ... (et al.) - Singapore : Asia Pacific Marketing Federation, 1996 - 507 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0135770572 RM69.86

LCCN: 96-26548

Subjects--Topical Terms:
Marketing--Asia--Case studies
Marketing--Management--Asia--Case studies

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Cases in marketing management and strategy : an Asia-Pacific perspective /

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