Cases in marketing management /
Moutinho, Luiz
Cases in marketing management / Luiz Moutinho - 2nd ed. - Wokingham, England ; Reading, Mass. : Addison-Wesley, 1995 - xii, 390 p. : ill. ; 24 cm.
Includes bibliographical references
0201627442 RM42.27
95-158530
Marketing--Management--Case studies
Cases in marketing management / Luiz Moutinho - 2nd ed. - Wokingham, England ; Reading, Mass. : Addison-Wesley, 1995 - xii, 390 p. : ill. ; 24 cm.
Includes bibliographical references
0201627442 RM42.27
95-158530
Marketing--Management--Case studies
