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Cases in marketing management /

Bernhardt, Kenneth L., 1944-

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear - 4th. ed. - Plano, Texas : Business Publications Inc., 1988 - xiv, 767 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0256036764

Subjects--Topical Terms:
Marketing--Management--Case studies
Marketing--Decision making--Case studies

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