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Cases in marketing management /

Bernhardt, Kenneth L., 1944-

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear - Dallas : Business Publications, 1978 - xv, 570 p. : ill. ; 24 cm.

Includes index

ISBN: 0256020817

LCCN: 77-090479

Subjects--Topical Terms:
Marketing management--Case studies
Marketing--Decision making--Case studies

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