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Cases in marketing management : issues for the 1980's /

Hinkle, Charles L.

Cases in marketing management : issues for the 1980's / Charles L. Hinkle, Esther F. Stineman. - Englewood Cliffs, N.J. : Prentice-Hall, 1984. - xix, 635 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0131156004 Hadiah

Subjects--Topical Terms:
Marketing--Management--Case studies.

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