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Cases in marketing management /

Bursk, Edward Collins, 1907-

Cases in marketing management / Edward C. Bursk, Stephen A. Greyser - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1975 - xv, 233 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0131188933

LCCN: 75-004825

Subjects--Topical Terms:
Marketing--Management--Case studies

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