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Cases in consumer behavior /

Tongren, Hale N.

Cases in consumer behavior / Hale N. Tongren - Englewood Cliffs, N.J. : Prentice-Hall, 1987 - 224 p. ; 23 cm.

ISBN: 0131153463

LCCN: 86-25547

Subjects--Topical Terms:
Consumer--Case studies
Consumer--United States--Case studies

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